Choosing the name of a company is one of the initial and most thrilling activities at the beginning of the business for every entrepreneur. However, a seemingly creative branding exercise happens to be a difficult legal procedure when it goes before the Ministry of Corporate Affairs (MCA) approval system.
The MCA is very strict; your name should be original, not too similar to any registered name, not deceptive, and compliant with the Companies Act, 2013. Numerous apparently great names are turned down. However, occasionally, a few weird, strange, or unconventional names are floating through approval.
Being a reputable firm company registration consultant, Ruchita Dang & Associates has taken hundreds of startups through this process. This blog examines 10 weird company names that MCA approved and the reasons why they worked, so that you can know how to make your company name special.
1. Chaiwala Innovations Private Limited
The majority of them presuppose that words such as Chaiwala (seller of tea) are too generic to be approved by MCA. Surprisingly, it passed. The secret? The founders did not end with Chaiwala. They have included Innovations, making a generic brand name a differentiating name that conveyed creativity.
The firm aimed to transform the conventional tea business into a modernized system by launching the tech-based kiosks. As the name was obviously connected to a specific business vision by the word Innovations, MCA did not see any issue with it.
Lesson Learned: You can get away with generic Indian words provided you make them unique by creative extensions to indicate your business intention.
2. Pajama Productivity Solutions LLP
This title is immediately noticeable. Pajama Productivity is an apt term to describe the culture of a work-from-home or remote workplace in this day and age. The majority of the applicants would think that MCA would not take a casual name such as this. However, the name was successful since it was unique, not offensive, and industry-specific.
A consultancy firm dealing with remote productivity tools initiated the LLP. The term Solutions brought enlightenment to MCA that it was actually a serious business despite the eccentric prefix.
Lesson: Fun, lifestyle names can be accepted as long as they do not deceive the customers about what your activity is all about.
3. Gaadiwaale Mobility Systems Private Limited
Gaadiwaale is the name that comes to mind when someone mentions a local repair shop in their area, and not a company. However, it was made unique when combined with Mobility Systems.
This company is in the electric mobility industry. The founders have made the brand accessible through the everyday Hindi phrase. It was accepted by MCA since it was unique in its association and closely related to the transport industry.
Lesson: Hinglish or colloquialism can help to build your brand, provided that you combine it with a professional suffix to make it clear what industry you are in.
4. Biryani Brothers Private Limited
Food brands are also likely to adopt fancy names. However, in this case, the founders have decided to do something simple, catchy, and culture-driven: Biryani Brothers. As it was unique to the cuisine, and it would not conflict with the already existing F&B businesses, MCA accepted it.
This name is successful, as it is an emotional name. Biryani is a popular food in India, and by adding Brothers, it got a family-business feel, which enhanced authenticity.
Lesson learned: Ethnic food or even cultural words are good competitors in terms of approval as long as they are explicit about what the company is offering.
5. Angry Mango Studios Private Limited
Strange, aggressive, and somewhat ridiculous– Angry Mango Studios sounds like a parody of Angry Birds. Yet it passed MCA approval. Why? Since it was absolutely original and non-deceptive.
The name was applied to a design and animation studio, which was a creation of the founders. MCA accepted it since it was not breaking any trademarks, was not obscene, and obviously did not unleash false information on the customers.
Lesson: The whimsical names can work as they are innovative and do not relate too closely to a piece of global branding.
6. Jugadu Technologies Private Limited
In the Indian slang, Jugadu is a resourceful person, a problem solver who has solutions to all things. Although slang is not applicable in formal settings, this startup wisely adopted it.
It was accepted by the MCA since the name was different and not conflicting with the name of any registered firm, and it was accompanied by the professional word Technologies. It equally captured the mission of the founders, which was to develop low-cost tech products for small enterprises.
Lesson: Slang can even be acceptable, provided it is not aggressive and is accompanied by a serious industry word.
7. Flying Rickshaw Ventures LLP
At first, this name can be considered comical. Rickshaw is a modest and earthly vehicle–to combine it with Flying is a paradox. However, it was its paradox that made it memorable and unique.
The LLP concentrated on odd promotional campaigns. MCA did it because the name had no clash with any other existing business, and it was obvious that this was not a real transport company where rickshaws were flying.
Lesson: Exaggeration and irony are sometimes formidable branding weapons, which MCA will not oppose, provided that it is used responsibly.
8. Bearded Coder Technologies Pvt. Limited
Coders and developers in the world of startups tend to employ self-depreciating humor. These founders made it a formal company name. Bearded Coder is an immediate indicator that one is an individual and the Technologies that one is a professional.
MCA passed it as the name was unique and it was descriptive to avoid confusion. It demonstrated that the personal brand could become a registered business name.
Lesson: One can use the oddities of the self to make an effective business name with the right balance between professional and personal.
9. Mitti Makers Private Limited
Mitti is a simple and yet strong word, which is associated with sustainability. People thought that MCA would view it as being too generic. However, combined with Makers, it was a singular identity.
This green company utilizes recycled earth materials to produce eco-friendly building materials. It was approved by MCA since it was unique, significant, and in line with the green values of the company.
Takeaway: the words written in the Indian language tend to be accepted when used in a clever combination with the suffixes, which characterize the business.
10. Lazy Panda Creations LLP
This amusing, light name is not typical for a company, yet it survived because it was not offensive, extremely unique, and obviously a clever invention.
The LLP engages in media and content production. The MCA got interested in the juxtaposition of Lazy and Creations, but since it was harmless and unique, it was easily approved.
Lesson: Humorous names can be quite effective legally, even when they are original and do not give a false impression to the customers.
Why MCA Accepts Bizarre Names
Most entrepreneurs believe that MCA will only approve serious or company-like names. But in reality, MCA looks for:
- Uniqueness – Does the name appear unique in the records?
- Purposeness – Is the name matched to the business?
- Non-violation – Is it not a violation of trademarks?
- Decency – Does not contain offensive or misleading information.
That is why such names as Chaiwala Innovations or Angry Mango Studios were accepted; they were not ordinary, but they were all required to comply.
The Consultant’s Involvement in the Approval Process
Creative names tend to experience rejection more when not registered as a strategic move. It is where consultants such as Ruchita Dang and Associates, one of the top company registration consultants, come in. We:
- Conduct bulk searches within databases of MCA and trademarks.
- Reject the use of the suffix and variations to improve chances of approval.
- Make sure that the name is within your suggested business activity.
- Submit filings to avoid submissions at exorbitant costs.
Final Thoughts
The first impression of your brand is your company name. As these examples indicate, MCA approval is not about being formal or not exciting. Even names that are crazy, funny, or cultural can fly–and they should be unique, compliant, and meaningful.
So be it in the case of Lazy Panda Creations or Biryani Brothers, the secret is to make the best decisions and to file cleverly.
Professionally assisted by Ruchita Dang and Associates, you can be sure to select a company name that will be creative and at the same time pass the MCA test.
